Why legal race to protect celebrity and brand identity will only intensify in 2026

The coming year will mark a shift from reactive litigation to proactive strategies as brands and public figures rethink how identity, goodwill and reputation are owned, licensed and enforced. 

Why legal race to protect celebrity and brand identity will only intensify in 2026
The coming year will mark a shift from reactive litigation to proactive strategies as brands and public figures rethink how identity, goodwill and reputation are owned, licensed and enforced. 

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