Why social commerce thrives in China but struggles to scale in India
Despite being touted as a big opportunity, social commerce in India lags behind China and Indonesia, accounting for only 1-2% of e-commerce revenue. Key challenges include low consumer trust, logistics, and payment preferences, which may take at least a decade to improve.
Despite being touted as a big opportunity, social commerce in India lags behind China and Indonesia, accounting for only 1-2% of e-commerce revenue. Key challenges include low consumer trust, logistics, and payment preferences, which may take at least a decade to improve.
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