YouTube may be leaving music labels underwhelmed and content overload is to blame
YouTube’s pivot toward long- and short-form creator content has cut music ad revenues by 20–30%, forcing labels to rethink release strategies and diversify income as engagement increasingly drives visibility.
YouTube’s pivot toward long- and short-form creator content has cut music ad revenues by 20–30%, forcing labels to rethink release strategies and diversify income as engagement increasingly drives visibility.
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