How Indian advertising can become caste-conscious
Despite early experiments, such as Idea Cellular's ‘Caste Wars’ advertisement in 2007, caste remains poorly represented in Indian advertising. But as gig work becomes an integral part of our lives, marketers can no longer ignore this social reality.
Despite early experiments, such as Idea Cellular's ‘Caste Wars’ advertisement in 2007, caste remains poorly represented in Indian advertising. But as gig work becomes an integral part of our lives, marketers can no longer ignore this social reality.
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