Twenty years on, running is now mainstream business
As the Tata Mumbai Marathon marks its 21st year this January, nearly every major city in India is host to a marathon, half-marathon, 10k, or a 5k race. Distance running has become an aspirational sport for Indians, and in turn, booming business for sponsors. Where does it go from here?
As the Tata Mumbai Marathon marks its 21st year this January, nearly every major city in India is host to a marathon, half-marathon, 10k, or a 5k race. Distance running has become an aspirational sport for Indians, and in turn, booming business for sponsors. Where does it go from here?
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