Legacy ayurveda brands take the new age wellness route to stay relevant
As D2C startups woo Gen Z with science-led wellness, legacy ayurvedic and Unani brands like Dabur and Hamdard are reworking formats, messaging and sugar-heavy portfolios to stay relevant.
As D2C startups woo Gen Z with science-led wellness, legacy ayurvedic and Unani brands like Dabur and Hamdard are reworking formats, messaging and sugar-heavy portfolios to stay relevant.
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