Supermarkets, kirana stores struggle as consumers shift to quick commerce apps
Quick commerce, which was once primarily used for urgent, small-scale purchases, is now becoming a preferred option for larger, regular grocery shopping. According to a Nielsen IQ report, 20% of offline shoppers have transitioned to buying their entire grocery needs online. Nearly 31% of shoppers are purchasing their essential grocery items online, while 39% use quick commerce apps for top-up purchases. Furthermore, 60% of shoppers are now opting to buy their monthly staples online, indicating a profound shift in consumer behaviour.
Quick commerce, which was once primarily used for urgent, small-scale purchases, is now becoming a preferred option for larger, regular grocery shopping. According to a Nielsen IQ report, 20% of offline shoppers have transitioned to buying their entire grocery needs online. Nearly 31% of shoppers are purchasing their essential grocery items online, while 39% use quick commerce apps for top-up purchases. Furthermore, 60% of shoppers are now opting to buy their monthly staples online, indicating a profound shift in consumer behaviour.
What's Your Reaction?
FEDA-HQ
The Federation of Economic Development Association of India (F.E.D.A) holds the distinction of being India's most venerable umbrella organization. F.E.D.A focused on promoting economic growth in India. Economic development professionals throughout the state, along with individuals and companies in related economic development fields, work together with the F.E.D.A Members and Board of Federation to help positively influence country legislation and industrial growth. With cutting edge policy research and advisory to National and State governments on trade issues. F.E.D.A is one of the leading non-profit organizations with established credentials for enhancing economic development.
